In celebration of Lego’s 90th anniversary, I chose to edit a motion graphic containing all of their logos throughout the company’s history. To work with the brand, the video needed to be playful and expressive, yet simple and professional.

The animation process required much experimentation and thought in order to appeal to Lego’s primarily young audience. In combination with playful music and actual sounds of Legos, the motions reflect the product itself, with logos building on each other and falling into separate pieces. As a finished movie, the logo evolution is playful and representative of Legos themselves, and matches the company’s simple branding as well.



WATCH HERE: https://youtu.be/hDvEbCSQycc