The Sandy Hook Promise protects America’s children from gun violence in honor of the lives that were lost at Sandy Hook Elementary School in December 2012. They wish to train students and adults to know the signs of gun violence so that no parent experiences the loss of their child. This ad’s message is to save lives and protect children from gun violence by highlighting Sandy Hook Promise’s Know the Signs program. By featuring an illustration of a school within an AK-47, this advertisement is meant to be powerful, thought-provoking, and terrifying. This includes both a print and digital ad.