Challenge: Create a Tea Brand for young adults to middle age groups in an urban environment.
Solution: I design Urban tea to have elements that you would see in an urban environment. For example
the paint splash resembles graffiti. I choose black and white as my main colors because the tea is black
tea. I designed this for people who are on the go and ready to start their day. For the logo I decided to
go for a playful approach to show how energetic the city life can be.